Wherever you look, you can see that vending machines in Sydney are everywhere. From left to right, someone grabs a quick drink or meal to get through the day. Vending has become a necessity for everyone in the city, making it one of the most profitable businesses.
Because of the growing popularity of this passive business, vending machine owners should know how to gain an advantage over their competitors.
So, what should you do?
If you own a vending machine, ask yourself, “what makes my vending different from the competition?” How can you highlight your difference when you have the exact unwieldy dimensions and capability to dispense food or drink machines?
One of the expert’s recommendations is to stay ahead by upgrading your vending machines today. If you still have uncertainties, here are eight reasons to update your vending machines in Sydney:
Reason #1: Keep Up with Technological Advancements
With technology constantly changing, you must try to improve the services your vending machine provides. For your customers, you can upgrade your traditional cash-dispensing device with a variety of touch-enabled and high-definition technology.
With this technology, your machine can accept and complete cashless transactions. Customers need not touch anything on their machine to pay and receive change; they only need a phone to process mobile payments. Even though cashless appears to be popular on the market, you can still try this update.
Yet, to be one more step further from the rest, here are other technological innovations for your vending machine business:
- Facial Recognition: Motion sensors allow you to create personalised menus based on the customer’s history purchase.
- Vacuum-Insulated Material: This ensures that beverages stay cold even without refrigeration.
- Self-Inventory: It helps you understand how to make smart inventory decisions to monitor the stock of the vending machine.
Reason #2: Improves Your Brand’s Visibility
It has been proven and tested that new vending machine features can attract more customers and make them remember your brand. For example, Coca-Cola Company focuses on brand than product marketing. If you notice their marketing efforts, they sell their products through the emotion (happiness) you get when you purchase from them.
The same goes for upgrading the branding of your vending machine. So, how do you do this? You can enhance your business’s design, icon, and user experience through emotional branding. And when you impose a positive emotion on the customer every time they buy your products, this can create a cycle of brand fondness.
When this happens, your customer can be one of your loyal patrons!
Reason #3: Offers Product Variation
Gone are the times when we only used traditional food and drink vending machines. When you upgrade your vending machine to a micro-market, you gain access to a broader range of inventory or products. According to one study, a micro market business consistently provides a competitive advantage to sales.
But how did this happen? Micro markets are similar to mini supermarkets but are entirely web-based, providing an automated and open-style variation for your daily necessities. As a result, you have more options to offer your customers.
Reason #4: Space Flexibility
Are you wondering how to upgrade your machine with limited space? Worry no more! When it comes to vending machine business updates, the micro-market is undoubtedly one of the best options.
Micro marketing can make your brand known while only making use of any available space for your company. In other words, a micro market is designed to fit perfectly into the open space for your business.
Reason #5: Excites Customers
One of the newest upgrades for vending machines is the so-called combination vending machines. And you can see this unique, quality-made vending machine in the showroom of TCN Vending Machine Australia. As the name suggests, our device combines snacks and drinks, giving customers various options.
So, how does this benefit your company? Customers prefer convenience. When they can make a single purchase on two different products in a single machine, it gives the impression of quick and high-quality service.
Reason #6: Values Customers and Your Employees
You may not realise it but updating your vending machine business does not only benefit your customers but your employees as well.
For example, your health-conscious employee is starving. Instead of running to the nearest supermarket to purchase a healthy meal, they simply visit your fit vending machine. There’s instant relief for a day’s fatigue, thanks to your most recent update on healthy vending machines!
So, what happens next? Your customers and employees believe you chose a healthier option because you care about them. And the more they feel valued, the better your business will perform.
Reason #7: Adapts to the Changes Caused by the Pandemic
As the world continues to battle against COVID, upgraded vending machines provide maximum safety through touchless purchases. People don’t need to act as intermediaries to grab their favourite product in the vending machine. Simply put, cashless vending machines meet the needs of contactless shopping.
Reason #8: Increases Revenue
A vending machine provides a valuable addition to your business revenue; how much more if you update this to be well-loved by your customers? With micro-market or combination vending machines, you can offer many choices for your customers, and therefore, the more chances that they will choose your vending machine among the others.
The critical point here is to entice your customers to buy on your machine. And by doing this, you need to make them through an updated vending machine. As a result, there is a high percentage that you will receive more profit.
Takeaway
Upgrades for your vending machines in Sydney are an intelligent way to attract buyers, increasing your business revenue. So, try investing in market research to learn how to update your vending machine.
Grow Your Business with TCN Vending Australia!
If you are considering an upgrade for your vending machine, look no further than TCN Vending Australia’s supremacy. We offer best-in-industry products or inventory for your updated vending machine and supply a wide range of vending machines in Sydney. Our priority is to provide our customers with various options so that they are happy and satisfied with our vending machine products.
So, what are you waiting for? Choose the suitable machine for your business today! View our machines page. For further enquiries, please call us on 1800 959 910 or email us at enquiries@tcnvending.com.au.