You’ll find this in any business rulebook: the way to increase revenue is to increase your number of customers and the frequency of your transactions. But modern business trends show that customers are savvier than ever now: they want not only the product or service but also the overall vibe they experience in the whole transaction. The better their customer experience, the likelier they are to become your active, long-term subscribers. This then leads to an increase in revenue for you. Some of the most effective ways to get customers to participate in your business are often overlooked. While sometimes not directly related to your product or service itself, it’s things such as interior decorating, air conditioning, or wifi that gets customers to stay longer in your establishment. Another awesome option for you? A smart vending machine, no less.[/vc_column_text][vc_column_text]Here are four tips to boost your revenue with this machine.
1. Classify it as an asset
Let’s say you manage a good number of employees, and you want them to be properly nourished at all times. Installing a vending machine at your office pantry would do just that. This way, their lunch and snack breaks are more convenient and enjoyable, and their energy for work is increased. The result? Your employee is more satisfied, they become more productive, and your business performs better overall.
2. Add it to the mix of things that improve a customer’s overall experience with your space
Consider this: you’re an owner of a strip mall, and you’ve already got state-of-the-art lounge chairs sitting in the middle of your shops. What would make the customer experience better? If she could rest her legs in that chair with a nice cup of coffee that she grabbed from the vending machine right across from her (coffee that she pays for, by the way, using the same online wallet she uses to buy goods from your other stores! How neat is that?)
3. Know your clientele
Ask yourself, What would a consumer need in the type of establishment I run? If you own a gym, gym members would need sports drinks, protein bars, and low-calorie meals. If you own a school, students would need meal and snack options they can get for cheap and on-the-go. Or if you own a hospital, visitors and patient watchers would need a variety of things from food to toiletries and even medicine. As a business owner, you can respond to these needs effectively by making these products more accessible to your clientele. A vending machine is the best option for you. They’re designed to be user-friendly: with just a few taps on the machine or on their phones, the customer picks up the item they need and is ready for business again in a jiffy.
4. Be creative
Are you a business owner with an advocacy for healthy or green living? Include healthy or earth-friendly products in your inventory. Would you like to promote other brands that your company is affiliated with? Throw in those products too! It’s all up to you. While the technology itself is spectacular, it’s really you, the business owner, who puts the ‘smart’ in smart vending machine.
Invest in a Smart Vending Machine Now
A smart vending machine is a great addition to your assets: it helps improve customer experience, ensure staff satisfaction, and is a good exercise in creativity. All of this snowballs into higher revenue, thereby improving whose satisfaction? Yours.
